uffles has finally announced their first Anthony Davis branded chip flavor – Lime & Jalapeno.
The flavor joins 10 others in Frito-Lay’s Ruffles lineup (see below).
Davis will be prominently featured on the bag wearing his new Lakers uniform.
- Select retailers: January 20, 2020.
- Nationwide: February 3, 2020.
Suggested Retail Price
- $4.29 for 8.5oz bag (regular)
- $1.89 for 2.5oz bag (snack)
Limited Edition Bags
150 Calories per 14 chips
Ingredients: Potatoes, Vegetable Oil (Sunflower, Corn, and/or Canola Oil), Lime and Jalapeno Seasoning (Maltodextrin [Made from Corn], Salt, Sugar, Natural Flavors, Dextrose, Onion Powder, Jalapeno Pepper, Lime Juice Concentrate, Yeast, Buttermilk, Sour Cream [Cultured Cream, Skim Milk], Garlic Powder, Spices, Whey, Yeast Extract, and Artificial Flavors)
Ruffles went all out on the announcement. Renting a large venue and hosting a swanky launch party for the collaboration.
AD’s unintentional recreation of the lime holding meme:
Davis wore his Ridge Tops to the event (see below):
Wondering what he’s going to do with all these limes…
He literally drove up in a Ruffles delivery truck!
Themed gift bags were handed out to all in attendance. And I’ve gotta say, I feel pretty left out not getting a Ruffles sticker and mini-chip bag pinback button… Pssst, Ruffles… Send me something! 😘
There was a giant shopping cart filed with Davis sized bags of chips. I just want to know who made these props because they’re awesome. We could definitely use some FoodDoodz branded mega-scale chips for our studio.
Some shots from the @AntDavis23 x @Ruffles #RufflesChipDeal Event | Outfit @Macys | Hair @RastafriBraid's sister company Fashion Source Wigs #FSWigs | Make Up @BeautyByDime 🎨🖌💄 pic.twitter.com/guWM9sdsu4— The Mixin' Vixen (@DJDimepiece) January 17, 2020
In June 2019 Anthony Davis became the first NBA player to sign a “chip deal.” What this meant was at the time was unclear.
In the announcement Davis breaks out the funny with some absurd humor reminiscent of Eric Andre.
Ever since I was a little kid my two passions have been basketball and Ruffles.
Wheaties has always been the gold standard of athlete endorsement deals. The Davis Ruffles chip deal shows that as tastes continue to evolve and eating habits change, so does the need for athletes to look toward other avenues for sponsorships.
Davis was recently traded from the New Orleans Pelicans organization to the Los Angeles Lakers to join up with LeBron James. A deal worked out by their joint agent Rich Paul. #LakeShow
As part of the initial “chip deal” Davis worked with Shoe Surgeon to craft a custom pair of Ruffles themed shoes dubbed Ridge Tops. The only way to snag a pair was to win a Ruffles giveaway. #RufflesSneakerSweepstakes
Check out AD unboxing his pair:
If you’re a sneakerhead check this unboxing video (warning it’s a sponsored ad for the contest):
I was surprised to see how many new flavors Ruffles had introduced lately.
Grab some of these the next time you’re at the store!
- Jalapeno Ranch
- Cheddar & Sour Cream
- Mozzarella ‘N Marinara
- Hot Wings (Double Crunch)
- Zesty Cheddar (Double Crunch)
- Flamin’ Hot
- All Dressed (Adam’s a HUGE fan)
- Sour Cream & Onion
Double Crunch is a new offshoot of kettle-cooked Ruffles. Unfortunately for non-dairy snackers both flavors (Hot Wings and Zesty Cheddar) include milk. 😢