Ruffles has finally announced their first Anthony Davis branded chip flavor – Lime & Jalapeno.

The flavor joins 10 others in Frito-Lay’s Ruffles lineup (see below).

Davis will be prominently featured on the bag wearing his new Lakers uniform.

Details

Availability

  • Select retailers: January 20, 2020.
  • Nationwide: February 3, 2020.

Suggested Retail Price

  • $4.29 for 8.5oz bag (regular)
  • $1.89 for 2.5oz bag (snack)

Limited Edition Bags

3 limited-time bags featuring designs chosen by Anthony Davis can be won through Ruffles Twitter and Instagram accounts.

Nutrition

Back of Lime & Jalapeno Ruffles chip bag featuring Anthony Davis

150 Calories per 14 chips

Ingredients: Potatoes, Vegetable Oil (Sunflower, Corn, and/or Canola Oil), Lime and Jalapeno Seasoning (Maltodextrin [Made from Corn], Salt, Sugar, Natural Flavors, Dextrose, Onion Powder, Jalapeno Pepper, Lime Juice Concentrate, Yeast, Buttermilk, Sour Cream [Cultured Cream, Skim Milk], Garlic Powder, Spices, Whey, Yeast Extract, and Artificial Flavors)

Launch Party

Ruffles went all out on the announcement. Renting a large venue and hosting a swanky launch party for the collaboration.

AD’s unintentional recreation of the lime holding meme:

Anthony Davis at Lime & Jalapeno Ruffles chips launch event holding bags of Ruffles chips
Photo by Tommaso Boddi/Getty Images for Ruffles

Davis wore his Ridge Tops to the event (see below):

Anthony Davis at Lime & Jalapeno Ruffles chips launch event standing next to giant bag of Ruffles chips
Photo by Tommaso Boddi/Getty Images for Ruffles

Wondering what he’s going to do with all these limes…

Anthony Davis at Lime & Jalapeno Ruffles chips launch event sitting on giant lime

He literally drove up in a Ruffles delivery truck!

Anthony Davis at Lime & Jalapeno Ruffles chips launch event leaning against Ruffle delivery truck

Themed gift bags were handed out to all in attendance. And I’ve gotta say, I feel pretty left out not getting a Ruffles sticker and mini-chip bag pinback button… Pssst, Ruffles… Send me something! 😘

Jared Dudley and Quinn Cook were also at the event. No word if they’ve also signed with Ruffles.

There was a giant shopping cart filed with Davis sized bags of chips. I just want to know who made these props because they’re awesome. We could definitely use some FoodDoodz branded mega-scale chips for our studio.

Chip Deal

In June 2019 Anthony Davis became the first NBA player to sign a “chip deal.” What this meant was at the time was unclear.

In the announcement Davis breaks out the funny with some absurd humor reminiscent of Eric Andre.

Ever since I was a little kid my two passions have been basketball and Ruffles.

Wheaties has always been the gold standard of athlete endorsement deals. The Davis Ruffles chip deal shows that as tastes continue to evolve and eating habits change, so does the need for athletes to look toward other avenues for sponsorships.

Background

Davis was recently traded from the New Orleans Pelicans organization to the Los Angeles Lakers to join up with LeBron James. A deal worked out by their joint agent Rich Paul. #LakeShow

Ridge Tops

Anthony Davis Shoe Surgeon Ridge Tops custom sneakers

As part of the initial “chip deal” Davis worked with Shoe Surgeon to craft a custom pair of Ruffles themed shoes dubbed Ridge Tops. The only way to snag a pair was to win a Ruffles giveaway. #RufflesSneakerSweepstakes

Check out AD unboxing his pair:

If you’re a sneakerhead check this unboxing video (warning it’s a sponsored ad for the contest):

Flavored Lineup

I was surprised to see how many new flavors Ruffles had introduced lately.

Ruffles current flavor lineup: Original, Jalapeno Ranch, Queso, Cheddar & Sour Cream, Mozzarella 'N Marinara, Hot Wings, Zesty Cheddar, Flamin' Hot, All Dressed, Sour Cream & Onion

Grab some of these the next time you’re at the store!

  • Original
  • Jalapeno Ranch
  • Queso
  • Cheddar & Sour Cream
  • Mozzarella ‘N Marinara
  • Hot Wings (Double Crunch)
  • Zesty Cheddar (Double Crunch)
  • Flamin’ Hot
  • All Dressed (Adam’s a HUGE fan)
  • Sour Cream & Onion

Double Crunch is a new offshoot of kettle-cooked Ruffles. Unfortunately for non-dairy snackers both flavors (Hot Wings and Zesty Cheddar) include milk. 😢


Images from Ruffles Twitter
Images from Frito Lay North America Press Release
Image from Walmart